Einar's vast experience is the cornerstone of the company, aiming to provide unparalleled service in real estate. My task was to bring TANK Design's impressive branding into a full online and social media presence. My role grew from designing and developing the website to handling and creating content for Storhaug + Partnere's social media, all while highlighting luxury and top-tier service at every point.
This project's main challenge was its wide range, including web design and development, social media strategies, creating content, and introducing a new video format for property display. Following Einar's ideas of luxury and simplicity, the project's goal was to show that "the first impression is decisive." This meant ensuring everything, from the website to social media, reflected the high-quality service Storhaug + Partnere offers.
Following TANK Design's guide, we chose a luxurious and modern style, using pastel and earth colors to create a feel of elegant sophistication. This design approach was carefully used everywhere, from the website to social media, to give a uniform and high-end brand experience that sets Storhaug + Partnere apart in the real estate market.
We started with detailed planning for the website's design and functions, especially focusing on the project pages to make sure properties were shown well. Working closely with Trygve Espejord (filmmaker), we managed to blend beauty and function seamlessly. Creating video templates for the properties was challenging, solved by making custom scripts for Adobe After Effects to make production efficient without losing quality.
The project has been hugely successful, raising the bar for presenting real estate locally. Storhaug + Partnere has seen a consistent flow of clients, thanks to the unique and high-quality way properties are showcased. The new video format has been recognized in local newsletters and has become key in making a memorable impact on potential buyers. The project perfectly captured the company's motto, "The first impression is decisive," playing a big part in Storhaug + Partnere's continued success and strength in a competitive market.