The project kicked off with a detailed workshop where Jupiter's leading team members got together to express to me the company's workings, goals, and the challenges they see. This team effort helped me create a detailed plan for the project, which helped guide everyone involved, including Radu Gabriel who worked on the new logos and brand manual, and Trygve Espejord who took the majority of the photos & did a short film production.

The design brief i created ensured that both me and the team were on the same page and that we were creating a cohesive product.

The new logo features three circles, paying homage to Jupiter's history, and this design is used throughout to make sure the brand looks consistent everywhere. The website got a new look, with a heavy focus on improved navigation, clearly showing off Jupiter's products, and strengthening the overall look and feel of the brand.