Æra offers a unique blend of luxury and nature. The challenge was to create a brand as pristine and inviting as the glass lodges themselves. My comprehensive role involved branding, photography, and web design, ensuring every touchpoint reflected the camp's luxurious appeal.
The brand's look, "rough luxury," balances simplicity with boldness, steering clear of the typical northern lights themes for a more unique appearance. With a color scheme of dark, earthy shades and pastel golds, the design reflects the Arctic's wild yet luxurious nature. Adding a grainy texture emphasizes Æra's rugged beauty.
High-quality photography was essential to capture what Æra offers and its stunning environment. Creating a website that could showcase winter and summer effectively added to the complexity, demanding separate but unified sections for each season.
The main task was to build a brand that could appeal to guests during both the aurora-filled winters and sunny summers, justified the high price range, requiring a flexible yet consistent design approach.
We began with a detailed workshop to agree on the vision, scope, and expectations. After brainstorming and planning together, we quickly moved from ideas to action. During the design phase, we explored several style options, eventually creating a brand identity that matched the client's vision. The website development was staged, focusing first on the winter, then adding summer features, all designed for a smooth and visually appealing user experience.
The opening of Æra - Panorama Glass Lodge was highly successful, with the first winter season fully booked and strong early bookings for the next year. The project didn't just meet the client's expectations; it surpassed them, establishing a robust online and social media brand presence. With over 30,000 visits to the website since its launch in late 2023, the project showcases the impact of great branding, photography, and web design in drawing attention online. The work of the social media creators who continously post fresh content on Instagram has to be also commended.